CHange in Logo:
In 1971 the first Nike logo was made which only cost the company $35 to make. Today that logo is worth an unimaginable amount of money. The first logo was a swoosh that had Nike written over it in a cursive text. Then in 1978 the text was moved over the logo in a block-like font. In 1985 a square was added behind the swoosh and the text. Today the logo does not include text, it is just a swoosh, nice and simple.